Case Study - My Shadi Cards | On-page & Off-page Optimization

Jul 24, 2022
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Introduction

Welcome to the comprehensive case study of My Shadi Cards and how our expert team at SEO Spectrum successfully implemented on-page and off-page optimization strategies to significantly boost their online visibility and search rankings. As a leading provider of SEO services in the business and consumer services industry, we are thrilled to showcase the remarkable success achieved by My Shadi Cards through our tailored SEO approach.

About My Shadi Cards

My Shadi Cards is a premier wedding invitation design and printing company with a rich history of creating stunning invitation cards for couples worldwide. Specializing in custom designs, high-quality materials, and prompt delivery, they have earned a reputation as one of the best in the industry. However, their online presence and visibility were not reflecting their true potential.

On-page Optimization Strategy

Our team of highly skilled SEO professionals conducted a thorough analysis of My Shadi Cards' website. We determined that their on-page optimization required significant improvements to align with industry best practices and maximize search engine visibility. By implementing the following strategies, we ensured that every aspect of their website was optimized for search engines:

Keyword Research and Implementation

Our first step was to conduct extensive keyword research to identify relevant and high-performing keywords in the wedding invitation industry. Through meticulous analysis, we identified keywords such as "unique wedding invitations," "custom wedding cards," and "luxury wedding invites." We strategically incorporated these keywords into the website's meta tags, headings, and content to enhance visibility and relevance.

Optimized Content Creation

We worked closely with My Shadi Cards' creative team to develop engaging and informative content that showcased their expertise and offerings. By incorporating the identified keywords naturally into the content, we ensured that search engines would recognize the website as a valuable resource for individuals seeking wedding invitation solutions. Each page was optimized with unique and keyword-rich content to provide a comprehensive user experience.

Meta Tags and Descriptions

Our team meticulously crafted meta tags and descriptions for each page of My Shadi Cards' website. By strategically incorporating relevant keywords and captivating descriptions, we increased the likelihood of attracting qualified organic traffic from search engine result pages (SERPs). These optimized meta tags and descriptions also contributed to improving click-through rates and enhancing user engagement.

Off-page Optimization Strategy

In addition to on-page optimization, we implemented a robust off-page optimization strategy to further enhance My Shadi Cards' online visibility and build their digital authority in the wedding invitation industry. Our off-page optimization efforts focused on the following key areas:

Link Building

Our team engaged in a comprehensive link building campaign, targeting high-quality and relevant websites in the wedding industry. Through strategic outreach and collaborations, we acquired valuable backlinks that directed traffic to My Shadi Cards' website. These backlinks provided search engines with signals of legitimacy and authority, boosting the website's overall ranking and online visibility.

Social Media Marketing

We developed a tailored social media marketing strategy to amplify My Shadi Cards' brand presence and engage with their target audience. Through regular posting, engaging content, and collaborations with influencers in the wedding industry, we expanded their reach and encouraged social sharing. This led to increased brand exposure and further opportunities for driving organic traffic to their website.

Local Business Listings

Recognizing the importance of local visibility, we ensured My Shadi Cards' presence across various local business directories and listings. By claiming and optimizing their profiles on platforms such as Google My Business, Yelp, and WeddingWire, we improved the brand's local search rankings, making it easier for potential customers to discover their services.

Results and Achievements

Through the combined efforts of our on-page and off-page optimization strategies, SEO Spectrum successfully elevated My Shadi Cards' online presence and search rankings. The results achieved were outstanding:

  • Organic search traffic increased by over 150% within the first three months
  • Keyword rankings improved significantly, with many keywords now ranking within the top positions on SERPs
  • Website conversions and leads experienced a substantial boost, leading to increased revenue for My Shadi Cards
  • Improved brand recognition and trust among potential customers in the wedding invitation industry

Conclusion

The case study of My Shadi Cards serves as a testament to the effectiveness of SEO Spectrum's on-page and off-page optimization strategies. Through our meticulous research, implementation, and continuous monitoring, we were able to propel My Shadi Cards' online visibility and search rankings to new heights. As a result, the business experienced significant growth, expanded their customer base, and solidified their position as a leading provider in the wedding invitation industry.

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